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Meliá Inns wanted help controlling their expanding social media marketing purchaser service requirements. Regardless of getting more than 500 social accounts, they lacked a unified response protocol and thorough reporting. This mostly hindered efficiency and manufacturer regularity.

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All of this undermines Coca-Cola’s promoting campaign messaging and negatively impacts its branding. So, heading forward, a genuine overhaul of its functions towards a lot more sustainable ones – and clear and complete reporting on it – are a must for the business.

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